This project is a redesign of the Athleta logotype.
I created multiple rollouts to accompany this redesign;
business cards, letterhead, application, website, signage, packagings, product tags, etc. This logo incorporates the
the first "A" as a symbol created from the natural curves of the body while doing yoga. I composited these shapes in a way that could play off of the letter A. This mark can be used with just the logotype or just the symbol.