Athleta Rebrand Project

This project is a redesign of the Athleta logotype. I created multiple rollouts to accompany this redesign; business cards, letterhead, application, website, signage, packagings, product tags, etc. This logo incorporates the first letter "A" as a symbol created from the natural curves of the body while doing athletic poses. I composited these shapes in a way that could play off of the letter A. This mark is intended to be used alongside the logotype or as a symbol.